Photo: Photo By Candace Moore
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For many Memorial residents, Goode Company Seafood has been an institution for years. Now, a new location just next to the old one has a mixture of Goode Company classics plus new features and dishes.
Goode Company Restaurants Owner Levi Goode said when the property owner of the original Katy Freeway location announced it had plans to go a different direction in redeveloping the area, he grabbed the chance to stay close to home. The new location that opened on Monday, Nov. 4, is just yards from the old one at 10201 Katy Freeway.
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“There was no doubt that we wanted to stay in this area,” Goode said. “With this project, I had time to reflect on the 33-year history of our seafood restaurant concept and, more specifically, on the 20 years that we’ve been a part of the Memorial community.”
Making the transition, Goode said, was rewarding and a lot of fun. It let him explore and think deeply about what makes Goode Company Seafood such a classic place to enjoy a meal or drink. Goode said creating the new restaurant brought two worlds together in a “reimagined space.”
He said while other real estate options were aplenty across Houston, he wanted to stay as close to the original location as possible because of its base of loyal guests and longtime employees. “After almost 20 years in the building, I didn’t want to go far.”
There are some changes at the new location, but some things remain the same.
“From the music to the layout to the extensive bar — we took the opportunity to make some changes, while keeping the essential elements intact,” Goode said. “It’s a modern take on the coastal diners that once populated Texas during Port Aransas’ golden years as the ‘Tarpon Fishing Capital of the World.’”
Some of the design elements have not changed though. In just a few short days, guests have commented how they see themes of the old location shining through and that they are glad that many employees are still on board after the move. Goode said that he purposefully centered the restaurant around the oyster bar and that its energy flows into the dining room, giving it a lively feel. The second flood can be used for family and corporate events, with privacy and some unique menu selections.
Any new restaurant or location should have some new recipes, so Goode said when visualizing the new menu, he centered on dishes that shine light on the Gulf Coast region and his family roots that still inspire him today. Jumbo lump crab au gratin, seared Gulf Coast tuna salad, fried oyster BLT sliders and a variety of oyster dishes are just some of the new offerings. The smoked redfish dip is Goode’s favorite.
With five brands (Seafood, Barbecue, Taqueria, Armadillo Palace and Kitchen & Cantina), Goode Company Restaurants have more than 40 years in the business. Goode said, keeping deeply seated in its history has kept it successful.
“Since the beginning, we’ve been focused on serving authentic regional food. What you see is a very personal reflection of my family’s history, served up with genuine hospitality. We don’t take our guests for granted and work very hard to earn their business one plate at a time.”
For more information about Goode Company Seafood or other Goode Company Restaurants, visit www.goodecompany.com.
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